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User research

Practicing the different techniques of Product Discovery to gain empathy with users and identify their needs and job-to-be-done. Design a proto and test it.
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The user research

Understanding the user is key for any service and product. This is the key to meeting the needs of current or potential users. This is done in 3 different ways: interview, observation and immersion. Each requires the implementation of a specific protocol. You experience each of its methods. You continue with the ideation, the prototype design and the test. During this workshop, you follow the 5-step process of the User Research Sprint with its tools to be able to replicate it in your environment. This is the essential Product Discovery step to maximize the value brought to end users during product development while minimizing the risks associated with its launch or that of a feature.

You become a certified user researcher.

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Overview

Method, tools & certificates

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Only the facilitated online (equivalent to 37H) is available in inter-company trainings. It consists of 6 weeks with 8 asynchronous modules, 6 video conferences.

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Every team is key for success

To help your teams to transform through innovation

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Le public & les pré-requis

Anyone wishing to develop their ability to empathize with users to better innovate by being human-centered: Web : UI / UX designer, webdesigner, webmaster, web developper ; DSI : digital project leader, product manager, product designer, product owner ; Marketing : innovation lead, product manager, experience designer, brand designer ; RH : CSR manager, transformation manager, training.

What you learn

  • Integrate user research in 5 steps into your design process. The Product Discovery stage is essential to maximize the value provided to end users
  • Frame user research by involving stakeholders
  • Prepare an efficient user research plan
  • Implementing your research: performing a user interview, performing a contextual survey (immersion) and making user observations
  • Analyze and synthesize research results with tools as Key insights and Job-to-be-Done.
  • Effectively share your research results. Use the Atomic Research Repository to share effectively.
  • Brainstorm solutions using ideation techniques
  • Prototype & test the solution using the most appropriate prototyping and testing techniques
  • Iterate to find the problem-solution fit

These objectives are aligned with the certification skills framework Innover et transformer and the framework designguides.org

The learning program

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Discover the hybrid program

The UX researcher is a key role in innovation and transformation. They provide a key skill in understanding users. They work with design thinkers and UX designers, but they don't do this empathy work for them. It has to be teamwork. The design team delivers a user-validated value proposition based on this user research. The UX design team delivers functionalities made tangible with wireframes also from UX research. This hybrid programm is equivalent to more than 21H of training. It consists of 7 gamified asynchronous modules & 4 viso conferences over lunch time and 1 full day remote.

Introduction - A 5+3-steps process

The user research sprint has been designed for efficiency and in iteration to gain empathy and better identify the needs and job-to-be done of users. The next 2 steps, brainstorm & prototype, are experienced to focus on the last one : test Such a user research sprint is complementary to a design thinking sprint or a UX design sprint.

Step 1 - FRAME research by involving internal stakeholders

Identify stakeholders. Convince strategic players. Interview internal stakeholders. Do your documentary research. Define the research objectives.

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Step 2 - PREPARE your research

Choose your survey method. Select attendees. Ethical and deontological issues. Set locations, time and budget.

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Step 3 - IMPLEMENT

The selective interview, Identify themes and sub-themes. Prepare your interview guide. Conduct your semi-structured interview. Synthesize.The different observation methods and their contributions. Conduct a "fly on the wall" observation. Immersion or self-observation. The User Journey map.

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Step 4 - ANALYZE and synthesize the results

From the survey to the key need. Use an empathy map. Use a discovery map. The persona.

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Step 5 - SHARE the research results

Key insights. Job-to-be-done. Investigation report.

Step 6, 7 & 8 - BRAINSTORM, PROTOTYPE & TEST

Brainstorm solutions to identified needs. Prototype them. Testing such solutions remotely or face-to-face.

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Certification, e-coaching

Successful practice assessments and an online test will allow you to be certified with a digital certificate, which can be integrated into your LinkedIn profile, attesting to your new skills. E-coaching: in the next 3 months you can ask 3 advice by email to your trainer.

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What you get

New peers
New competencies
Documentation
Methods
Certificat

The learners' experience

The learners' feedback invites us to develop learning by doing workshops in iteration meeting their evolving needs. You are invited to apply filters per training type and audience since June 2020.

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Digital strategist

[[en]]Soon fully automated.[[fr]]Bientôt automatisé

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[[en]]Continuous feedback is critical for us, trainers.[[fr]]Le feedback continu est pour nous important, trainers

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Certified dthinking trainings

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And you publish it on your linkedin profile to gain visibility & credibility. Of course, it requires practising again and again. We help you to accelerate your growth with your new competencies!

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[[en]]To help those least helped in this health crisis, those looking for work and the self-employed can choose the price of the design thinker workshop.[[fr]]Pour aider les moins aidés dans cette crise sanitaire, ceux en recherche d'emploi et les indépendants peuvent choisir le prix de l'atelier design thinker.

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Part of training paths

Choose which key role of our innovation & transformation model you would like to play in an organization. And you gradually follow the training courses to acquire the skills required to become one.

Design strategist

The Design Strategist is co-responsible with the Design Team to design and validate the Value Proposition with the users. He/she the competencies to design a human-centered Value Proposition, a Business Model. He/she has an adaptive leadership. The Sprint Facilitator helps him to facilitate the design thinking, business model and brand design sprints. The Agile Team Coach helps the teams to become high-performing.

Lead Product Design UX

The Product Designer is co-responsible with the UX Development Team to design and validate the digital solution with the users. He/she has competencies in UX, UI and service design to interact with his/her teams. He/she has an adaptive leadership. The Sprint Facilitator helps him/her to run some UX or service design sprints. The Agile Team Coach helps the teams to become high-performing.

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