Anyone wanting to experience Design Thinking in Design Sprint mode in 2 days in order to innovate with a focus on people: marketing, human resources, digital, innovation, transformation, consultant, product manager, scrum master, ux designer, product owner, etc.
8 to 50 participants.
Any organization looking to increase its agility. It is recommended that multidisciplinary teams working in different services be formed.
8 to several hundred participants.
No prerequisites, beyond enthusiasm for developing this type of skill.
To understand both the Design Thinking and Service Design in Design Sprint mode in 2 days. They will be compared with other methods as lean startup.
To acquire an efficient, user-centred methodology of innovation to quickly assess and validate products.
To learn the process and its tools.
To experience an agile and collaborative work culture based on empathy, prototyping/testing, and iteration.
The role of Design Thinker is one of the 5 key roles in an agile organization.
Active listening, empathy, creativity, adaptive and emergent thinking, multidisciplinarity, collaboration, self-organization as a team, user-centricity.
Learning by doing.
Several teams of no more than 4-6 participants, with the active support of experienced practitioners.
A series of theoretical principles, practical exercises, and debriefing to assimilate each phase of the method.
The module is structured either around one of your own challenges (intra-company) or one of our fictional or real cases (inter-company).
At the end of the training, you will leave with
– more than 17 digital canvasses in English, ready for use in your professional practice
– the slide deck
– the lean design doingbooklet (design thinking and lean startup in design sprint mode)
An online test can be taken to earn a digital certificate which can be integrated directly on your LinkedIn profile, certifying your new skills.
This certification will give you access to the Facilitator module, which, combined with the Practitioner validation of professional experience, will allow you to organize and facilitate the Design Thinker module yourself.
After a short introduction to Design Thinking and a setup in teams, you will quickly learn to empathize with your users by using users’ observation techniques. Sharing your discoveries with your team will allow you to define a persona. You will analyse his/her journey, and synthesize a point of view on this user’s needs. You will then generate ideas and prototype solutions. Next, you will present your prototype to users to rapidly iterate your solution. Finally, you will pitch your prototype to the other teams in a role-playing game. Lastly, we debrief on the potential of Design Thinking, Service Design and Design Sprint in your organizations.
Throughout the workshop, you will experience every phase of the process, using the following tools:
The stakeholders map allows the team to align themselves on the ecosystem of your future service and/or product.
With the interview form, you will train and practice interview techniques for empathizing with users. You will then share your interview responses as a team using the empathy map or the discovery map.
The persona canvas represents the user archetype, and is created based on your interviews.
The user journey map is a key step in reinventing a client experience. Depending on the challenge, it may be optional. Following the journey allows you to understand the reality experienced by the user, to identify points of friction, and to better understand their unmet expectations.
The critical need canvas allows the team to align themselves on their persona’s most critical need.
The ideation and idea selection canvashelp build on and prioritize ideas that are put forward.
The service scenario canvas helps visualize a potential solution and test it with users.
The feedback canvas standardizes user feedback on your solution and allows you to iterate.